Jakarta, CNBC Indonesia – Global smartphone sales grew 5% in October 2023 year-on-year (YoY).
According to a report from research firm Counterpoint, this moment marks positive YoY growth for the first time since June 2021.
Globally, smartphone sales have been under pressure over the past two years due to various factors. These include component shortages, inventory buildup, and extended consumer device replacement cycles.
These problems are exacerbated by an uncertain macroeconomic climate.
The growth that occurred in October was led by developing countries, with continued recovery in the Middle East and Africa (MEA) region.
According to Counterpoint records, Huawei’s return to China and the start of the festive season in India accounted for the largest global monthly share.
Meanwhile, markets in developed countries with relatively higher levels of smartphone saturation experienced slower recovery.
Another growth factor is the late launch of the iPhone 15 series compared to last year. The one-week delay this year had an impact on iPhone sales that was only felt in October.
“Following the strong growth in October, we estimate the market will also grow YoY in Q4 2023, and is preparing for gradual recovery in the next few quarters,” wrote Counterpoint in a press statement, quoted Thursday (23/11/2023).
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